TLDR Founders 2024-09-04

It's not a matter of if you'll be asked for your SOC 2—it's when

SOC 2 compliance helps prove to prospects that you take security seriously—building trust that unblocks sales.

The fastest, proven way to get there? Drata.

Every company is different—but 3,800 companies have already achieved SOC 2 with Drata. It's simply the go-to for getting it done.

✅ 80% less time to audit-ready

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See why startups use Drata

The SaaS industry has experienced a significant slowdown in growth since 2021, with new business acquisitions becoming more complex and expensive. As a result, companies are shifting their focus towards retention and expansion, with Net Revenue Retention (NRR) becoming a critical metric for sustaining long-term growth. Companies with high NRR tend to grow faster and are more resilient to economic downturns, but achieving a 100%+ NRR is becoming increasingly challenging, especially for larger companies with a high subscriber count.

The current state of AI scaling laws presents a compelling opportunity for entrepreneurs to create value, even without considering unforeseen breakthroughs. By studying known trends and backcasting from possible futures, entrepreneurs can identify inflections and gather insights to build breakthrough companies. The cost of intelligence is falling rapidly, and the physical compute required to achieve a given performance in language models is declining, making it an exciting time for innovation in the field.

Adam Turner, CEO of Postscript, discovered that only a quarter of consumers who signed up for marketing texts made purchases, prompting him to enhance the company's automated messaging with human sales associates to address consumer concerns directly. This approach led to a significant increase in purchase rates, with 60% of consumers who interacted with sales associates making purchases. Postscript now aims to scale this personalized interaction using AI tools, allowing for more effective and personalized marketing experiences across its customer base.

Founders of startups face significant challenges, including long hours and the need to handle various aspects of the business until they can hire specialized staff. A study by Harvard, Stanford, and the University of Chicago found that 55% of startups fail due to people-related issues, such as conflicts between co-founders and poor decision-making. It is important to understand co-founders' motivations and maintain focus to avoid distractions.

Growth advisor and angel investor Phil Carter has developed a framework called the Subscription Value Loop to help grow consumer subscription businesses, drawing from his experience and analysis of over 30,000 apps. Consumer subscription apps face challenges such as high churn rates, low ARPU, and dependence on paid acquisition, but successful apps can overcome these by building a strong core value promise and leveraging strategies like optimizing onboarding, pricing, and retention tactics. By understanding and enhancing the Subscription Value Loop, companies can improve metrics like LTV/CAC and Payback Period, driving sustainable growth.

Sales tax compliance has become increasingly complex for tech companies, especially after the 2018 Supreme Court decision in South Dakota v. Wayfair, which introduced the concept of "economic nexus." The ruling requires businesses to collect sales tax in states where they have no physical presence if they meet certain sales thresholds, making it crucial for companies to manage their sales tax obligations to avoid financial and legal risks. Understanding the nuances of sales tax, including nexus rules and product taxability, is essential for tech companies to effectively manage their financial strategy and minimize potential liabilities.

Spur lets you test your website with natural language.

Camelback Ventures offers a $40k fellowship program for entrepreneurs using education and technology to address socio-economic inequity. Applications close on September 3 at 6:00 pm Central.

SPEEDRUN is A16Z GAMES' early-stage accelerator that invests $750K in startups at the intersection of Tech x Games, with applications closing on September 30.

Reach software developers, executives and other tech professionals reading TLDR every day. TLDR offers 10 interest-based newsletters to help you get in front of your target audience. Learn more about running your first campaign with us.

Investor Paul Graham's essay "Founder Mode" discusses two distinct leadership styles for running a company: founder mode and management mode. The essay argues that when founders are pressured to adopt management mode as their company scales, it can lead to negative outcomes. However, the specific criticisms against management mode may be overstated, and the real question should be how to effectively operate in founder mode while adapting to the company's changing needs.

With interest rates staying high, many software companies are reassessing their free tier offerings to improve their pricing strategy. A well-designed free tier should offer enough value to attract users while also creating a clear incentive to upgrade to a paid tier. By identifying and addressing common pitfalls, such as offering a free tier that is too generous or too restrictive, or pricing the paid tier too expensively, companies can refine their pricing strategy to boost growth and revenue.

To effectively structure a Growth team, start with a small, agile team focused on experimentation across the customer journey, consisting of a Growth Product Manager, a Data Scientist, a few Engineers, and some design and marketing support. As the team demonstrates positive ROI and gains traction with key metrics, it can scale into a more structured organization with multiple squads, each focusing on different growth levers such as acquisition, activation, monetization, and retention, while being careful to own specific surfaces and maintain them with the help of a Growth Infrastructure team.

The evolution of digital design has traversed various eras, from static websites in the 1990s to interactive web applications and mobile apps, each era introducing new features and design languages.

Startups in California and New York consistently receive higher valuations compared to those in other states, with premiums reaching up to 70% in certain stages and years.

When evaluating startup potential, it's more important to consider the market's growth prospects rather than its current size.