Aave: The Crypto Conglomerate (21 minute read)
Aave is the de-facto leader in decentralized lending. The protocol, which is powered by its community, is on track to produce $16.8 million in annualized revenue. Aave has continued to add new assets, ecosystems, and product lines since its founding in 2017. This article looks at Aave's evolution, critical lessons about web3 entrepreneurship, the institutionalization of DeFi, and the power of an active community, and what the future holds for the lending protocol.