Spotify’s pitch to podcasters: valuable listener data (4 minute read)
Podcasters will be able to view listener data with the new Spotify for Podcasters dashboard which is coming out of beta today. The dashboard will display listeners' music taste, age, gender, location, and how long they listened to a particular episode. It could potentially be used as a place to handle ad insertion if Spotify wanted to become an ad network. Spotify's other podcast-creation technologies, Anchor and SoundTrap, are kept separate from the dashboard. Around 100,000 podcasts have signed up for Spotify's platform since its beta rollout last October, and Spotify has more than 450,000 shows as part of its catalog.