TLDR Marketing 2024-09-03

Rather than targeting the same tired audience on social media and seeing incremental gains at best, why not reach a fresh audience? Reach software developers, marketers, executives and other tech professionals reading TLDR every day. TLDR offers 10 interest-based newsletters to help you get in front of your target audience. Learn more about running your first campaign with us.

X has so far lost 10% of its user base this year, with Brazil's ban contributing significantly to this decline. The Brazilian government imposed the ban after X failed to remove accounts accused of inciting unrest, a decision that highlights the platform's ongoing challenges in balancing local laws with its commitment to free speech.

Cox Media Group (CMG), a marketing agency, admitted that it listens to user voice data using “Active Listening” software via smartphone microphones. The data is then used for ad targeting. The agency reportedly has access to more than 470 sources, including LinkedIn. CMG claims that the disclaimer of its software is ‘often included' in the fine print of the terms of services when downloading a new app or update.

Email deliverability can be severely impacted by a high number of inactive subscribers, leading to your emails being flagged as spam by Internet Service Providers. Implementing a sunset policy is crucial for maintaining the health of your email list by regularly cleaning it up. This approach helps in improving key metrics like open rates and click-through rates, protects your sender reputation, and ultimately enhances the success of your email marketing efforts.

Building a product aloud on social media involves transparently sharing the development process with your audience in real time. By regularly updating followers, you can gather valuable feedback, generate excitement, and create a community around your product before its official launch. This approach also offers opportunities for content creation, humanizes your brand, and leverages user-generated content. Additionally, building aloud allows for market validation and the flexibility to pivot based on real-time feedback, reducing the risk of failure.

A page's title is often the determining factor of whether or not it earns a click from Google search results. This post provides 21 title templates to use for various types of blog posts.

The latest Top 100 Gen AI Consumer Apps report reveals a surge in AI-driven creative tools, particularly in content generation and editing across multiple modalities like video and music. 30% of the companies featured are also new. ChatGPT remains the top product, but competitors like Perplexity and Claude are gaining traction. Bytedance is expanding its presence with several new AI apps, and a new category of AI tools focused on aesthetics and dating has emerged. Discord remains a key platform for AI product engagement and community building.

The rise of specialized teams and an overwhelming number of GTM technologies have created silos, making collaboration difficult. Companies must align their teams, technology, and goals to drive growth. Key strategies include moving from cold outbound tactics to more personalized, AI-driven follow-ups, focusing on customer value and ROI, and integrating product teams to enhance customer growth.

The “More—Better—New” framework can be used to scale a Google Ads account, LinkedIn content, your personal brand, and more. It involves doing more of what's currently working, doing what you're currently doing better, or doing something new. Scaling should be approached in that order, as it's better to max out the value from what you're currently doing before branching out to something new.

10 common ways advertisers may be hindering their ad results on Meta.

A diagram showing Google's 5 main stages of crawling, rendering, indexing, ranking, and querying.

A timelapse of Google's homepage from 1998-2024.