Brand trust: What it is and why it matters (10 minute read)
Brand trust is a critical factor for businesses in today's competitive landscape, especially with consumers increasingly scrutinizing their purchasing decisions. Establishing brand trust involves aligning with consumer values, maintaining product quality, and transparently communicating with your audience across various touchpoints. This article reinforces the need to ensure consistent messaging, use AI ethically, and prioritize social media as a customer care platform.
How Preply Grew to 3.8M Traffic per Month in Just 3 Years (8 minute read)
Preply, an online language tutoring company, grew its monthly search traffic from 0.5M to 3.8M in 3 years using a multi-pronged SEO strategy. Its blog brings in 1.9M visits per month, the majority of which comes from top-of-funnel content that answers common questions of language learners. The site has a forum where language learners can ask questions, which brings in another 0.85M traffic per month. The brand brings in a significant amount of traffic to bottom-of-funnel content using programmatic SEO.
5 tips to help a CEO grow on LinkedIn (1 minute read)
The Head of Content at Clari outlines a 5-step strategy that enabled the CEO to double his LinkedIn following and achieve 6.1M views in a year. First, select a defining word that resonates with your expertise. Then, establish 2-3 content pillars for focused branding. Commit to a consistent posting schedule. Set initial benchmarks within 90 days and track engagement metrics and business outcomes. Regularly analyze metrics and refine the strategy through weekly brainstorming sessions and biweekly performance reviews.
The Psychology of the Door-In-The-Face Technique (4 minute read)
The Door-In-The-Face technique is based on Reciprocal Concession, a phenomenon where people agree to a smaller request after a large one is made. For example, someone is more likely to agree to a basic gym package after they've turned down a premium package with a high price tag. Brands looking to apply this psychological principle should present hot leads with the highest-priced package first before following up with lesser options. Other tactics include making an affordable alternative easily accessible and offering a free trial.
7 ways to use the โinspect element' tool for SEO (7 minute read)
The Inspect feature in Chrome (also called โinspect elementโ) allows you to diagnose problems, test changes on your site, and spy on your competitors. Some of its use cases include locating a specific color hex code, testing out page changes, and reviewing schema markup.