TLDR Founders 2024-05-06

AI Spending Grows 293% šŸ¤Æ, Scaling ServiceNow to $10B ARR šŸ§°, 0 to 10 Unaffiliated Customers šŸ™‹

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Headlines & Trends

ServiceNow: Scaling to $10B in ARR (8 minute read)

ServiceNow, a leading enterprise SaaS company, has successfully expanded its Total Addressable Market (TAM) from IT Service Management to include a variety of departments such as HR, CS, Security, and Finance, achieving over $10bn in ARR. The company leverages a robust partner ecosystem, continuous innovation, and strategic acquisitions to maintain strong growth and expand its platform capabilities across multiple industries.

AI Spending Grew 293% Last Year (4 minute read)

Ramp's Q1 analysis reveals a 293% year-over-year increase in AI-related spending among its customers, outpacing overall software spend growth, with a significant adoption in non-tech sectors like healthcare and financial services, indicating a broader integration of AI into various industries. Despite a general slowdown in new investments in AI, companies already using AI are doubling down, with average spending on AI tools growing by 138% year-over-year, while finance tools also see increased usage. Businesses are maintaining a cautious approach to travel expenditure.
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Strategies & Tactics

Fundraising Advice from Monzo's Founder (8 minute read)

Tom Blomfield, a group partner at Y Combinator and former founder of Monzo Bank, shares insights on the realities of startup fundraising. Investors often pass on opportunities based on their impressions of the founders rather than explicit business metrics. Blomfield highlights the importance of understanding the venture capital focus on high-return investments, the strategic use of leverage in fundraising, and the necessity for founders to conduct thorough due diligence on potential investors to avoid misaligned goals and detrimental advice.

5 Steps to Save Your At-Risk Customers (5 minute read)

This article discusses a comprehensive approach to customer success management, emphasizing the importance of proactive engagement and tailored strategies to prevent customer churn. It outlines a five-step process that involves detecting issues, thorough analysis and planning, execution of tailored action plans, continuous monitoring and adjustment, and proactive measures to maintain customer satisfaction and retention.

Expanding After PMF (5 minute read)

Expanding into adjacent markets or customer segments can drive growth for companies that have achieved product-market fit but are facing bottlenecks or saturation in their core business. Evaluating the level of change required across key functional areas like marketing, sales, product, and engineering can help determine how adjacent a potential expansion opportunity is and inform whether the investment and risk are justified by the potential upside.
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Tools & Resources

Rains (Website)

Fractional general counsel for startups.

PeopleGPT (Tool)

AI-powered talent sourcing.

State of AI (6 minute read)

A new report by Stanford tracking worldwide AI trends.
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Miscellaneous

Organizing and Making Sense of Customer Feedback (6 minute read)

Customer feedback collected through surveys, sales calls, support tickets, direct emails, and ratings/reviews provides valuable insights but can be overwhelming. To make sense of the feedback, it should be organized in spreadsheets or databases, tagged and categorized, and regularly reviewed to identify trends, quantify issues, and prioritize improvements that align with product objectives.

Are You Hunting Antelope or Field Mice? (2 minute read)

The concept of prioritizing significant goals over minor tasks is illustrated through Newt Gingrich's analogy of a lion choosing to hunt antelope, which provide substantial nourishment, rather than field mice, which do not offer enough energy return. This strategy emphasizes focusing on impactful activities that ensure long-term success and sustainability, rather than getting caught up in less consequential, albeit potentially satisfying, tasks.

12 Things You'll Look Back On in SaaS and Regret (11 minute read)

SaaS founders often have regrets about decisions they made or actions they didn't take that could have significantly impacted their company's growth and success. Some common regrets include not hiring top talent early enough, not raising enough capital, not being physically close to key customers and partners, not investing enough in customer success, and not being agile enough to stay ahead of the competition.
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Quick Links

12 Thoughts on Incentives (2 minute read)

By aligning incentives with desired outcomes, it is possible to drive significant improvements in areas ranging from personal motivation to societal well-being.

0 to 10 Unaffiliated Customers (1 minute read)

The first 10 unaffiliated, paying customers are vital not only as proof of market demand, but also as a foundation for credible testimonials and future fundraising efforts.

The Human Desire for Enemies (2 minute read)

Humanity's innate drive to identify enemies, even manufactured ones, can lead to harmful tribalism, scapegoating, and bigotry that threatens the fabric of society.
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